Ouidad - Curly Hair Expert
"My ambition is to get every single curly haired in the world throw away her hair straighteners and love and respect her curls by using the right products and hair know-how", says Ouidad, the nationally acclaimed curly hair expert and stylist.
Since 1982, Ouidad (pronounced wedôd) was the very first stylist and salon owner in the United States to specialize in curly hair. Today, editors at national fashion and beauty magazines consult Ouidad regularly and consider her tobe the "Queen of Curl."
Ouidad combined scientific knowledge with an understanding of the special needs of curly hair. She takes an active part in
formulating and creating her line of protein and vitamin enriched hair products that work with antioxidants to make curls defined, soft, shiny, and manageable. In fact, Ouidad's expertise has been turned into the book Curl Talk, where the drive behind Ouidad reveals itself.
The middle eastern turned New Yorker opens up: "I am Lebanese and have dark, curly, long, frizzy hair. and being a hairdresser and not being able to control my own hair was hard. So I decided to specialize in curls due to my frustration with my own hair. and in 30 years, I learned something: Stop fighting mother nature! Learn to work with your waves and you'll learn to love your curly hair".
Hair Expertise
Ouidad's Tips
If curls have gone flat overnight, tip head upside down and massage hair near your scalp in a circular motion. This generates volume at the roots and wakes up your look